Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
Category: Sales Skills
How to Write a Cold Email
You might remember the days when receiving an email was a novel experience that left you a little giddy. Or maybe email has been a common part of life for as long as you can remember. Either way, it’s not likely that you’re getting excited by another inbox notification in 2019. via GIPHY These days,…
Preparing to Negotiate: How To Bargain in the Business World
Negotiations are a common – nearly daily – practice in the workplace. You might want to convince your boss to let you work a more flexible schedule, or perhaps you need to make a deal to close a sale. Whatever the reason for negotiating, there are a few ways you can ready yourself for…
Mix-Up in Mexico City—Three Keys to Stellar Customer Service
My recent trip to Mexico City was ripe with the universal application of many Dale Carnegie Human Relations principles. I reserved a Teotihuacán Pyramids tour and was told I’d return to my hotel by 5 pm in time to freshen up and meet friends to celebrate my last night in town. Once aboard the shuttle, Luis,…